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Recorded session - Game Marketing Survival Kit: Prep Work

Lesson
23
Duration
50m 29s
Course Progress
0%

Bootstrap Team

Instructor

Bootstrap Team

About This Lesson

The module, presented by Alessandra Tomasina (Nacon Studio Milan), is conceived as a survival kit for developers tackling the promotion of a video game, offering concrete examples and practical tools. Together, we will explore the preparatory activities that underpin a solid marketing strategy, from positioning (product, target audience, and market analysis) to the preparation of the most commonly requested promotional materials.

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