Buona la Prima - Episode 22

Pietro Faccio and Sergio Rocco of Buona la Prima take us into their wonderful world dedicated to the Gaming sector.

Buona la Prima podcast is a partner of Biunivoca.

In this episode:

Localization and AI in video games: where does efficiency end and the scam begin?

In this episode of Buona La Prima, we talk with Nicola Zonca, founder of Native Prime, about an increasingly hot topic: the use (and abuse) of artificial intelligence in localization and dubbing.

We start with the case of The Alters, where AI-generated text ended up in the game by mistake, and broaden the discussion:

👉 Can AI really help localization?

👉 What is lost when you cut out the human element?

👉 Is it just a question of budget... or respect for the player?

An unfiltered chat with one of the most experienced professionals in the field. If you work in gaming, locs, audio, or simply care about well-made (and better translated) games, don't miss it.

🧠 Spoiler: AI doesn't have a soul yet.

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