Buona la Prima - Episode 46
Pietro Faccio and Gustav Nisser of Buona la Prima take us into their wonderful world dedicated to the video game industry together with new guest Mattias Wiking (CEO at Winterkeep Interactive).
The Buona la Prima podcast is a partner of Biunivoca.
This episode analyzes Ubisoft's recent strategic decisions and the reasons why the publisher has embarked on a profound restructuring phase.
The discussion focuses on why these choices seem more like a risk-containment operation than a true creative relaunch plan.
The final reflection questions the effectiveness of a strategy based almost exclusively on historical IPs, wondering whether this choice can truly safeguard the future of a AAA publisher or whether it risks limiting its ability to innovate and take creative risks.
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